The Elite Art
Home » Reviews » Is Bulova A Good Watch Brand? Here Is A Detailed Review

Is Bulova A Good Watch Brand? Here Is A Detailed Review

Bulova, a name synonymous with innovation and elegance in watchmaking, has a rich history that intrigues watch enthusiasts and casual wearers alike. But the question often arises is, “Is Bulova a good watch brand?” 

Bulova’s legacy is a fascinating journey from pioneering technological advancements to crafting timeless designs. In this post, we’ll explore what makes Bulova tick, uncovering the allure behind this iconic brand.

Is Bulova a good watch brand?

Is Bulova A Good Watch Brand? Here Is A Detailed Review

Bulova is a watch brand that I often see in department stores, and it’s a name that many recognize. But is it a good watch brand? 

Bulova watches are good, but not great. Since becoming a subsidiary of Citizen Watch Co., Bulova has positioned itself as a lower-tier collection, targeting budget-conscious and fashion-centric consumers. 

While they’re undoubtedly affordable, I find that Bulova doesn’t quite measure up when comparing them to brands like Citizen or Seiko at the same price point. Considering Bulova’s rich history in watchmaking and American culture, it’s disheartening. But the truth is, since their acquisition by Citizen in 2008, the focus has shifted more towards affordability than top-notch quality.

Bulova is a good option if you’re looking for a decent watch that won’t break the bank. But if you’re seeking something with more substance and quality craftsmanship, you should explore other brands.

Ready to explore Bulova in greater detail? Let’s dive in.

Exploring Bulova’s History

Bulova’s Early Beginnings

In 1875, Bohemian immigrant Joseph Bulova founded the J. Bulova Company in New York City. The company started as a humble jewelry shop and began manufacturing table clocks and pocket watches. By 1919, Bulova introduced its first complete line of men’s jeweled wristwatches, marking the beginning of a rich history in watchmaking innovation.

The First Men and Ladies Lines from Bulova

Bulova’s success in men’s wristwatches led to a name change to the Bulova Watch Company in 1923. This period saw the standardization of parts, a revolutionary concept that ensured interchangeability and transformed the servicing of watches.The company’s focus on wristwatches extended to both genders, reflecting a commitment to quality and design. Bulova mass-produced watches by moving manufacturing to Switzerland, scaling its business, and expanding its watch lines to cater to a broader audience.

Bulova’s Spread and Development

During the 1920s and 1930s, Bulova gained momentum with innovative marketing strategies, including the first radio commercial in 1926 and the world’s first television commercial in 1941. These efforts helped solidify Bulova’s reputation as a “mall watch” brand and a key player in American innovation.

The Bulova Accutron: Their Best

Arguably Bulova’s most significant achievement, the Accutron, introduced in 1960, represents the first electronic watch. Utilizing a 360-hertz tuning fork, the Accutron achieved remarkable accuracy within 2 seconds a day, setting a new timekeeping standard and becoming the first wristwatch certified for railroad personnel.

Bulova in Space

Bulova’s connection to space exploration is a fascinating chapter in its history. Although losing the astronaut wristwatch battle to Omega, Bulova’s Accutron mechanisms were used in spacecraft for moon missions. A Bulova prototype even made it to the moon during Apollo 15, adding a unique dimension to the brand’s legacy.

Citizen Acquisition of Bulova

In 2008, Citizen purchased Bulova for $250 million, marking a new era for the company. Under Citizen’s ownership, Bulova introduced the Precisionist in 2010, an ultra-accurate quartz movement. While challenges remain, Bulova’s efforts to reimagine famous designs and its continued commitment to quality reflect a determination to honor its rich heritage.

Bulova Watches Review

Is Bulova A Good Watch Brand? Here Is A Detailed Review


In my experience with Bulova, I’ve found that they maintain quality. Their watches, equipped with reliable Miyota movements, stand shoulder-to-shoulder with other brands in their category. While some may wish for more luxurious materials, Bulova’s craftsmanship and dependability offer great value for the price.


Their rich history of timeless designs offers something for every taste. Whether I’m dressing up for a formal event or going casual, Bulova’s diverse and appealing designs always have something to offer.


I’m impressed by Bulova’s innovative technology, especially the Precisionist movement. Their movements, known for robustness and endurance, offer a level of accuracy that’s commendable. Whether quartz or automatic, Bulova’s movements blend tradition and innovation that’s hard to beat.


What is appreciated about Bulova is its accessible pricing. They offer watches ranging from $100 to $700 for every budget. This diversity in pricing makes Bulova an attractive choice for me and many others.

Value for Money

When it comes to getting value for money, Bulova delivers. They offer quality, style, and innovative technology without breaking the bank. Whether buying your first watch or adding to your collection, Bulova’s offerings present a solid investment you can feel good about.Bulova’s blend of quality, style, and value creates a range of watches that appeals to various tastes and budgets. Now, let’s explore some of the best Bulova watches that showcase what this brand truly offers.

Best Bulova Watches

Ready to discover the best of Bulova? Let’s take a closer look at the watches that genuinely shine.

Bulova Marine Star 

Bulova Marine Star 

The Marine Star Series from Bulova is a line that combines elegance, functionality, and a nautical flair. It’s a collection that resonates with those who have a love for the sea and an appreciation for precise timekeeping.Take, for example, the Bulova Marine Star Series B. This watch has been praised by users for its great weight, quality, and resemblance to more expensive watches like Omega Seamaster. The Bulova offers a similar aesthetic appeal at a fraction of the price.It’s a versatile piece that fits formal and casual settings well. The watch’s substantial feel and attractive design have garnered many compliments, making it a favorite for daily wear. The watch stands out for its value and appearance. It’s a piece that offers a luxurious feel without the hefty price tag, making it a great entry-level option for those looking to explore the world of dive/dress watches

Bulova Precisionist

Bulova Precisionist

The Bulova Precisionist line has always caught my eye for its unique blend of accuracy and style. When I look at this model, I see a classic and modern watch. Its stainless steel case, charcoal gray dial, and luxurious leather strap give it a sophisticated appearance, while the Precisionist movement ensures remarkable accuracy.The leather strap might initially feel stiff, and the watch’s thickness might not be for everyone. But when I compare it to a luxury watch like the TAG Heuer Carrera, I see the Bulova offering similar elegance at a more accessible price. This Bulova watch could be a perfect fit if you’re like me and appreciate precision without the high-end luxury price tag.

Bulova Lunar Pilot

Bulova Lunar Pilot

The Bulova Lunar Pilot is a tribute to history and innovation, capturing the essence of the watch that journeyed to the moon. When I look closer at the Bulova Lunar Pilot, I’m immediately drawn to its sleek design and rich backstory. This watch is a reimagining of the one worn during the Apollo 15 mission, and it’s crafted with a stainless steel case, black dial, and sapphire glass.What I appreciate about this watch is its high-frequency quartz movement, ensuring precise timekeeping, and its comfortable fit. However, its 45mm case size might be a bit large for some wrists.Comparing it to the Omega Speedmaster, the official watch of NASA, I find the Bulova Lunar Pilot offers a similar space-age appeal but at a fraction of the price. While the Omega has a prestigious history, the Bulova provides a more budget-friendly option without sacrificing quality or style. 

Bulova Hack

Bulova Hack

The Bulova Archive Series’ Military Hack is a tribute to vintage military design. I was immediately drawn to its 38mm stainless steel case and black dial, powered by a reliable quartz movement. While its simplicity and functionality are appealing, the need for a date function might be a drawback for some. Compared to the Hamilton Khaki Field Mechanical, the Bulova stands out for its affordability without compromising style. If you’re a fan of military-inspired watches, this Bulova piece could be a great choice.

Bulova Curv

Bulova Curv

The Bulova Curv Collection features the world’s first curved chronograph movement. With its sleek design and ergonomic fit, this particular model caught my eye. The 43mm stainless steel case houses a high-performance quartz movement with precise timekeeping. The black dial and gold tone add a touch of elegance. However, some might find the watch too flashy for everyday wear. Overall, it’s a unique piece that showcases Bulova’s commitment to pushing the boundaries of watchmaking.Those are some of the top Bulova watches that might be a great fit if you get one. 

Where Are Bulova Watches Made?

Bulova watches, initially an American brand, have seen a shift in manufacturing locations. Since being acquired by Citizen in 2008, production has become a global effort. While the headquarters remain in New York City, the watches are manufactured in Japan, Hong Kong, and Switzerland. This blend of locations reflects Bulova’s commitment to quality and innovation, maintaining its American design influences while leveraging international craftsmanship.

How Much Does Bulova Watch Cost?

Bulova watches offer a wide range of prices to suit various budgets. You can find Bulova timepieces for as low as $100, with some premium models reaching over $700 and more. Most Bulova watches, known for their quality and innovation, fall within the $300 to $700 range. This diverse pricing ensures that there’s likely a Bulova watch that fits both your style and your wallet.

Do Bulova Watches Hold Their Value?

Bulova watches generally don’t hold their value as investment pieces. While they offer quality and style, they’re not typically sought after in the resale market. Most antique Bulova watches might fetch at most $200, depending on their condition and materials. If you’re buying a Bulova watch, it’s best to purchase it for its design and functionality rather than as an investment.

Is Bulova Better than Citizen?

Comparing Bulova to Citizen is more complicated, as both brands have unique strengths. Bulova is known for its innovative technology and historical significance, while Citizen is praised for its eco-friendly Eco-Drive technology and diverse range. Your preference between the two might come down to specific design tastes or technological interests rather than one being categorically better.

Final Thought 

Bulova’s blend of history, innovation, and style uniquely appeals to watch enthusiasts. With a range that caters to various tastes and budgets, Bulova continues to be a timeless choice, reflecting a legacy of craftsmanship. It’s a brand that truly celebrates the art of watchmaking.

Sarah Salimah

Sarah has been interested in watches for as long as she can remember. She loves watches and writing about them and enjoys experiencing the feeling of high-end models. She was born in Ohio, went to school for art history, and has a genuine enthusiasm for reading literature, walking, and sometimes playing padel.

Add comment