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These 21 Italian Watch Brands Make Fantastic Icons

Whether you’re in the market for a new timepiece or want to learn more about Italian watch brands, this blog post is for you! We’ll look at some of the most popular Italian watches brands and discuss what makes them special.

Fashion is an important part of Italian culture and has been for centuries. Italians are known for their impeccable style and love of high-quality products, including watches.

The Italian luxury watch industry combines traditional craftsmanship with modern design and technology. This has helped to create some of the most iconic and desirable watches in the world, coveted by collectors and connoisseurs.

These Top Italian Watches Brands Make Fantastic Icons

This blog post will closely examine some of the top-known Italian watches brands. Let’s dive in.

Italian Watches Brands

1 – Bvlgari

Bvlgari - Italian Watches Brands

Bvlgari is a well-known and legendary Italian watch brand. They provide many luxury goods, including watches, handbags, perfumes, and even hotels. Their women’s collection tends toward color and glitter, while their men’s selection is more manly, elegant, and sophisticated. Bvlgari adores incorporating Roman and Greek motifs, like serpents and money, into their designs.

The design, craft, and attention to detail of Bvlgari’s timepieces are well-known. The brand’s collections include Octo, Serpenti, Lvcea, and Diagono. The timepieces of Bvlgari are sold in the company’s flagship shop in Rome and its boutiques across the globe. Plus. Their products on of the most expensive Italian watches.

Some best Bvlgari watches

  • Bvlgari Aluminium
  • Bvlgari Octo Roma
  • Bvlgari Octo Finissimo

2 – Gucci

Gucci - Italian Brand for watches

We are all familiar with the Gucci fashion company and know they provide a diverse selection of items. They do, however, have their own Gucci watch market.

Gucci Timepieces is their brand, providing various timepieces in various designs and styles. Gucci is frequently one of the cheaper luxury companies with great watches if you’re searching for a trendy watch.

Gucci watches are often made of gold and stainless steel rather than titanium or other harder materials. Their watches also use Swiss quartz movements and are often highly accurate in telling time. However, one of the most significant disadvantages is that, in comparison to other brands, Gucci often has a high number of counterfeits on the market.

Some best Gucci watches

  • Gucci Twirl
  • Gucci G-Timeless
  • Gucci Bamboo

3 – Dolce & Gabbana

Dolce & Gabbana is a classic company representing high fashion worldwide. The stylists Domenico Dolce and Stefano Gabbana launched the firm in Legnano in 1985. In 2000, the Dolce & Gabbana design business debuted its first watch collection. The Dolce & Gabbana watch line is separated into men’s and Women’s Watches. Both categories feature highly diverse models that, although adaptable in combinations, preserve a distinct style and character. The price range ranges from steel with ruby versions to the rare gold and diamond pavé watch.

Some best Dolce & Gabbana model 

  • D&G DG5065 watch
  • D&G DW0247 watch
  • D&G DD8077 watch

Read: Top Models of Luxury Couple Watches to Gratify Both of You

4 – Fendi

Fendi - Italian Watches Brands

Fendi is an Italian watch brand that was once recognized for its purses. Then, in the 1980s, they introduced a new range of watches for men and women, including the distinctive double F logo on the bracelet.

Fendi timepieces are incredibly fashionable and sophisticated. They have a collection of stainless steel, leather-strapped, and solid-looking brass front watches. Fendi accessories are reasonably priced for a premium brand.

Some luxury timepieces cost several thousand dollars, yet Fendi sells them for far less, allowing the company to compete in the market. The Mother of Pearl design is one of their most popular watches, but some also incorporate precious diamonds or the Classico Fendi band design.

Some best Fendi watches

  • Policromia watch
  • O’clock Vertical 
  • Forever Fendi

5 – U-Boat

U-Boat - Italian luxury Watch

U-Boat is unquestionably one of the best automatic Italian watches. U-Boat is an Italian luxury watch brand founded 18 years ago by Italo Fontana, who inherited the family business after grandpa Ilvo built a prototype for the Italian Navy in 1942. A new brand (the first watch was made in 1999) was created for Navy pilots (considered an Italian military watch brand); its uneven crown allows it to be used while wearing gloves. Among the most well-known U-Boat watches is the Capsule 50, which has a titanium casing with a diameter of 50mm. There were 288 copies printed, and they were all sold. 

Giorgio Armani, James Blunt, David Beckham, and Tom Cruise are all lovers of this brand. U-Boats is unquestionably one of the most recognized Italian watch brands and one of the most innovative Italian watchmakers.

Some best U-Boat watches

  • Darkmoon Bule IPB
  • Capsoil-Doppiotempo
  • Classico 38

6 – Locman

Locman’s headquarters are in Marina del Campo on the island of Elba, where the company was established in 1986. Among Italian watch companies, it is without question among the most prominent. There is a wide variety of Locman watches to choose from; the company has been around for quite some time, and in recent years they have released some rather refined limited editions in addition to their best-selling Stealth and Montecristo models. These models include a chronograph version of the Montecristo and a Moon edition powered by a manual winding mechanical movement. 

In 2006, Locman established the SIO, an abbreviation for the Italian School of Watchmaking, intending to train new watchmakers and modernize the service network. Locman has also worked with Ducati Motor to design a special line of high-end timepieces for the last two years.

Some best Locman watches

  • Montecristo Automatic
  • 1960 Chrono
  • Stealth

7 – Versace 

Versace’s success in the fashion industry paved the way for the brand’s expansion into other product categories, including timepieces. Many people lined up to get the new watches as soon as they were on sale since they were the perfect accessory to their ensembles. Perfectly constructed from high-quality materials like stainless steel, leather, and titanium, the initial line of designs was a hit with the audience.

The Versace watch collection has evolved to become more alluring and long-lasting. Sapphire gems are used in every Versace watch. The scratch resistance of this material is a nice bonus, as it will keep the watch’s dial and inner workings safe from harm. In addition, they now include improved water resistance of 30, 50, or 100 meters, depending on the model.

Versace timepieces are known for their minimal, contemporary style. In keeping with the company’s primary function as a fashion label, the primary aesthetic consideration in their designs is how well they would complement their garments. Each Versace watch collection takes a slightly different approach, but glamor and cutting-edge design are constants.

Some best Locman watches

  • V-Circle-Greca Watch
  • V Motif Quartz Blue Dial Two-Toned Ladies
  • Aiakos Automatic Watch with Bracelet

8 – WeWOOD

WeWOOD - Italian Watch Brands

Headquartered in Tuscany, WeWOOD is another young and unusual brand. It’s known for its wooden fashion watches and the fact that they plant a tree per watch sold.

Despite being made of different kinds of wood, most watches are quite light. They’re definitely novel, and some might argue gimmicky. The hardwood construction provides a strong and beautiful finish, while the cut-out style subdials for hours and seconds give this outdoorsy watch a contemporary touch.

Some best WeWOOD watches

  • Wewood Men’s Kale Wood 
  • WeWOOD Metis Watch
  • WeWOOD Date Watch

9 – Meccaniche Veloci

The Meccaniche Veloci watch business is located in Geneva, Switzerland. However, it has Italian origins since its first location in 2006 was in Milan. Meccaniche Veloci is guided by the notion that a watch is just an inanimate item without a backstory to bring it to life. The company’s dedication to making distinctive, high-quality watches stems from its dedication to its core principles of passion, independence, and respect.

Some best Meccaniche Veloci watches

  • 10th Podium
  • NeroFumo
  • FuoriGiri

10 – Panerai

Panerai is another rather well-known name in the luxury watchmaking world. One interesting thing about Panerai is that it first started as a watch shop and a watchmaking school in Florence, Italy. It has been gracing the world with its innovative timepieces and excellent craftsmanship for over 150 years, contributing to its well-regarded reputation today.

If you love labels, iconic big, bold designs, and an honest label-aside well-built timepiece, Panerai is the standard-bearer of Italian watches brands.

Some best Panerai collections 

  • Luminor 
  • Radiomir
  • submersible

11 – Anonimo

Anonimo is a watchmaker focusing on creating timepieces that combine Italian design with Swiss precision. When it comes to casual but refined timepieces, Anonimo is among the industry leaders. The usage of bronze, a trademark cushion-shaped casing, and a penchant for triangles are just a few of the brand’s identifying features. For these reasons, Anonimo watches can set themselves out from the competition.

Some best Anonimo collections 

  • Militare
  • Nautilo
  • Epurato

12 – TB Buti

Tommaso Buti started the prestigious horological label TB Buti in the heart of Renaissance Florence in 2001. The company has quickly risen to prominence in the global wristwatch and fashion industries, becoming a household name in only a few short years. These watches are up-to-date since they include features like colorful dials and straps. 

The Florentine workshop is home to a team of expert watchmakers who meticulously build Made in Italy handmade items with Swiss technology movements. 

The casings may be made of various materials, including steel, gold, black, blue, or sandblasted titanium, but the most lightweight option is carbon. The designs of the cases, dials, and straps are the product of an ongoing quest for novelty; some of the most luxurious versions even have hand-mounted diamonds.

Some best TB Buti watches 

  • Yanick II TNETO4 Automatic Chronograph
  • Essens Moonphases Chronograph
  • Lulu Automatic

13 – Breil

Breil - Italian Watch Brands

Originally created in 1906 as a subsidiary of the Binda Group, Breil had its initial success with a model released in 1942 bearing the name of a Swiss town. The Italian watch brand has an instantly recognizable look. A durable timepiece that reimagines what steel can be. 

Breil watches are constantly ahead of the curve and a step ahead of the trends, making them a timeless classic. Breil watches are a collection of models with unique qualities; the designs range from simple to quite intricate; the steel models are particularly flashy and exquisite; among the women’s models, we find the jewel watch style among the most popular. Breil jewel watches are created so that ladies may wear authentic pieces of jewelry on their wrists.

Some best Breil watches 

  • Chrono Gent
  • 3H Lady
  • Automatic gent 

14 – Salvatore Ferragamo

Salvatore Ferragamo is one of the best Italian watchmakers, which made its name in women’s footwear before branching out into high-end timepieces. The casings of these watches are made of stainless steel.

Their water resistance is a major bonus since it is a trait not often seen in high-end products. While shopping for a Salvatore Ferragamo, you may choose from various strap materials, including stainless steel, leather, and sapphire crystal. Watches for men and women have noticeably distinct designs and styles. Most men’s timepieces are silver, gold, or black chronographs. A wider variety of colors and unique face and case designs are available for women.

Some best Salvatore Ferragamo watches 

  • F-80 Titanium Tech Watch
  • Ferragamo Duo Moonphase watch
  • Ferragamo Duo Timeless Watch

15 – Visconti

Visconti is more of a lifestyle brand than a traditional watch manufacturer, and its products include some of the best writing instruments and timepieces on the market. Although it only sells a small selection of watches, each one bursts with details that prove its superb Italian construction. Visconti takes great pleasure in only offering the highest quality products, all of which have been meticulously crafted by hand by expert watchmakers.

Visconti is the go-to label for those searching for timepieces unabashedly influenced by Italy’s rich cultural heritage. The Visconti Opera retails for around $2,700, while the company’s other versions can be found anywhere from $1,100 to $2,700.

Some best Visconti collection  

  • Watch Lava Italian Style
  • Watch Opera 
  • Watch Opera GMT

16 – Emporio Armani

Emporio Armani - Italian Watch Brands

Among the many Italian watchmakers whose designs nod to Art Deco’s heyday in the 1930s and 1940s is Emporio Armani. These timepieces are distinguished by their geometric forms and shapes, making them ideal for formal situations. Emporio was created by Giorgio Armani to appeal to fashion-forward young people.

The timepieces have a high-end, opulent aesthetic yet are reasonably priced when considering the market they’re aimed towards. This line falls between the Armani main label and the Armani exchange labels. If you adore this legendary label but can’t quite afford the top tier, you should consider this option: one of the most affordable Italian watch brands. 

Some best Emporio Armani watches 

  • Tazio Blue Dial Stainless Steel
  • Luigi Men’s Dial Stainless Steel Band Watch
  • Chronograph Gunmetal Stainless Steel Watch

17 – Officina Del Tempo

Officina del Tempo, another Italian watchmaker, is known for creating high-quality, inventive pieces that will last for generations. Because they set out to make timepieces that defy the passage of time, the vast majority of their offerings have understated, modern aesthetics.

Some best Officina Del Tempo collection 

  • Superpower
  • Business
  • Vanity 

18 – Meccaniche Veneziane

The Italian watchmakers at Meccaniche Veneziane are known for their precise, low-maintenance clocks. Its models are heavily influenced by the Renaissance and Venetian culture, both of which it carefully incorporates into its watchmaking. It’s also known as a green company, using Italian leather tanned sustainably to make its timepieces.

Some best Meccaniche Veneziane watches 

  • Nereide-gmt-3521501c
  • Nereide-ultraleggero-42-3921503
  • Nereide-ceramica-4221501c

19 – Zannetti

Zannetti is an Italian watchmaker known for its exquisite, creative clocks with details that are uniquely Italian and impossible to imitate by other manufacturers. When it comes to both form and function, Zannetti watches are unparalleled.

Some best Zannetti Collections 

  • Gladiator 
  • Repeater 
  • Discobolo 

20 – Unimatic


Despite only being in existence since 2015, Unimatic has amassed a sizable fan base. The limited edition collections that this independent label creates are not fully Italian.

Their timepieces have a style that combines elements of Movado and Sinn, so they’re simple and clean yet well-made and practical.

Unimatic produces thin casings in a range of sizes, in contrast to other watchmakers who favor the robust tool side of things.

Some best Unimatic watches

  • Nnimatic Modello Due U2S MB
  • Nnimatic Classic-UC1
  • Nnimatic U4 Classic

21 – Giuliano Mazzuoli

Creatively located in Florence, Giuliano Mazzuoli is most known for his first and most recognized timepiece, the Manometro, which he built based on an air pressure gauge.

When it comes to watches, Mazzuoli always delivers with their whimsical, “cobbled from something else” designs and spherical casings.

Like other Italian manufacturers, his watches are bulky and big.

Some best Giuliano Mazzuoli Collections 

  • Monometro
  • Contagiri 
  • Trasmissione 

Read: What is Hublot Most Expensive Watch That Ever Made?

In conclusion 

There are many great Italian watch brands, each with its unique style and history. This article looked closely at some of the top-known Italian watches brands, including Panerai, Gucci, and Bvlgari. While each of these brands has its distinct look and feel, they all are committed to quality craftsmanship and innovative design. These brands will be a great choice if you’re looking for a new watch.

Sarah Salimah

Sarah has been interested in watches for as long as she can remember. She loves watches and writing about them and enjoys experiencing the feeling of high-end models. She was born in Ohio, went to school for art history, and has a genuine enthusiasm for reading literature, walking, and sometimes playing padel.

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