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Are Swiss Watches Cheaper in Switzerland?

It’s a question that’s been debated for years: are Swiss watches cheaper in Switzerland than they are elsewhere in the world? Here is what you should know

Do you love buying Swiss watches? If you do, have you ever wondered if they’re cheaper in Switzerland? After all, the watches are made there, so it stands to reason that they would be cheaper…right? Well, it turns out that’s not always the case. Sometimes the watches are more expensive in Switzerland than they are elsewhere. So what’s the deal? Read on to find out!

Are Swiss watches cheaper in Switzerland?

Many people believe that Swiss watches are automatically cheaper in Switzerland. However, this is not always the case. 

While it is true that some brands are significantly cheaper in Switzerland than they are in other countries, other brands are only slightly cheaper or even more expensive. 

The price of a Swiss watch depends on several factors, including the brand, the materials used, and the store’s location. For example, a luxury brand like Patek Philippe is likely to be more expensive everywhere, while a less well-known brand might be cheaper in Switzerland due to lower overhead costs. 

Ultimately, there is no simple answer to whether Swiss watches are cheaper in Switzerland. The best way to find a good deal is to research and compare prices at different stores and locations.

Why Are Swiss Watches Expensive?

The simple answer is that Swiss watches are expensive because they are made with high-quality materials and craftsmanship. In addition, the Swiss have a long history of making precision timepieces, and this reputation has helped to drive up prices. 

However, several other factors contribute to the cost of Swiss watches. For example, many Swiss watchmakers sell their products through exclusive boutiques and department stores, which allows them to charge premium prices. Additionally, the Swiss franc is one of the world’s strongest currencies, meaning that exports from Switzerland tend to be more expensive. 

All of these factors combine to make Swiss watches some of the most expensive in the world.

How Is The Price Of A Watch Determined?

Luxury watches like the Swiss ones are often viewed as a wise investment, and several factors determine their price. 

Swiss-made watches are renowned for their quality and craftsmanship and typically command higher prices than those made in other countries. 

The watchmaker is also essential, as some brands are more desirable than others. Additionally, the materials used play a role in the cost of a luxury watch. Those made with precious metals and stones are usually more expensive than those made with less costly materials. 

The age and condition of a watch can also affect its price. A vintage watch in good condition will typically fetch a higher price than a newer model not in as good condition. 

Watch prices vary by country due to different factors. However, the variations of luxury watches are minimal, and you can expect similar costs no matter where your purchase is made, especially regarding the first-class brand watches.

Other Factors affect the watch price

To determine the price of a watch, the watchmakers consider many factors. Here are a few essential factors that are applied in any country when it comes to timepieces:

Supply and demand

The law of supply and demand is a fundamental principle that affects pricing. When there is high demand, prices go up. When there is low demand, prices go down. This also works the other way around. If there is too much supply, prices drop, and prices go up if the supply is low.

However, the demand for luxury watches has been steady and consistent, so the law of supply and demand has less impact on luxury watch prices. Most luxury watchmakers only make watches when ordered, so too much supply is not a problem.

VAT tax

When you buy something, the government usually adds on a tax called Value Added Tax. This tax is different in every country. Switzerland has a Value Added Tax of 7.7%. That means that for every watch that costs 100 Swiss Francs, the government will add an extra 7.7 Francs. But this tax is not too bad when compared to other European countries where the Value Added Tax can be as high as 20%.

But don’t worry! If you’re not from Switzerland, there is something in place that can help you get your money back. Just ask the store for a receipt and tax-free form. With this, you can claim a tax refund on the VAT you paid.

Custom tax

Also, there is the customs duty. It is a tax on products from other countries, making it more appealing to purchase the same products from your own country. 

The United States has a limit of $800 on how much you can bring back without having to pay customs duty. Anything above $800 will be taxed around 3-5%. 

So if you have a watch that costs $2500, you will have to pay 3-5% over $1700. This comes down to $51 to $85 in customs. 

When calculating whether or not your watch will be cheaper when bought in Switzerland, take your customs duty into account.


The cost of a watch varies depending on the country it is bought in. In some countries, the currency might be more advantageous for the buyer. This is not usually the case in Switzerland. 

Switzerland is one of the most expensive countries in the world, and the average wage there is much higher than in other countries. This drives up the price of products, including watches.

On top of that, Switzerland has its currency which is often quite expensive and unfavorable for buyers from other countries. All this combined makes it tough to find a good deal on a watch in Switzerland. 

While the cost of a watch may vary from country to country, some essential factors apply in any market. By understanding these factors, you can get a better idea of how much your timepiece is worth.

Should I buy my Swiss watch from Switzerland?

If you’re thinking about purchasing a Swiss watch, it’s essential to do your research and calculate the costs. 

In some cases, it may be cheaper to purchase a Swiss watch while you’re in Switzerland. However, Swiss watches are often just as expensive (if not more so) than their counterparts elsewhere. Travel costs, currency exchange rates, and import taxes can all add to the final cost of a Swiss watch. 

Ultimately, the decision of whether or not to buy a Swiss watch comes down to you. If you can find a good deal on a quality Swiss watch, then it may be worth the investment. Otherwise, you may be better off sticking with a less expensive option.

Read: Is Rolex Cheaper in Turkey? A full Guide to Find the Best Deal

Tips for saving on your Swiss watch

There are some ways to save money when purchasing a Swiss watch. Here are a few tips that may help you to get your Swiss watch without spending a fortune: 

  • Buy a cheaper model from a well-known brand. While these watches may not be as luxurious as their more expensive counterparts, they still offer the same quality and craftsmanship. 
  • Wait for a sale or special event. Many Swiss watch brands offer significant discounts on select models during these times. 
  • If you are willing to travel, you may be able to find better deals on Swiss watches in other countries. 
  • Think about investing in a pre-owned or old-fashioned Swiss watch. Secondhand Swiss watches are unique and often come at a more budget-friendly price than their newer counterparts. With robust craftsmanship and time-honored design, these watches make a great addition to any discerning collector’s inventory.

Following these tips can save money on your next Swiss watch purchase.

Sarah Salimah

Sarah has been interested in watches for as long as she can remember. She loves watches and writing about them and enjoys experiencing the feeling of high-end models. She was born in Ohio, went to school for art history, and has a genuine enthusiasm for reading literature, walking, and sometimes playing padel.

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