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Are Breitling Watches a Good Investment?

If you’re considering investing in a Breitling watch, you might wonder whether they’re a good investment. After all, Breitling is a luxury watch brand known for its high-quality timepieces. So, are Breitling watches a good investment? Read on to find out.

Are Breitling watches a good investment?

Are Breitling Watches a Good Investment?

There are a lot of people who love Breitling watches. They are well-made and have an excellent reputation. But when it comes to investment, they are not a good choice. 

The main reason is that Breitling watches do not hold their value well. You may be able to sell them for a bit more than you paid, but mostly you will never make a profit on them. 

There are just too many other brands out there that are better investments. So if you love Breitling watches, go ahead and buy one. Don’t expect to make any money off it down the road.

Why aren’t Breitling watches a good investment?

When it comes to watches, many factors go into whether or not a watch is a good investment. The brand’s name is essential for some people, while it’s all about the resale value for others.

So why aren’t Breitling watches a good investment? Well, there are a few reasons. 

  • First of all, Breitling is a mass-produced brand. That means that there are a lot of Breitling watches out there, which makes them less rare and therefore less valuable.
  • Second, Breitling doesn’t have the same prestige as other luxury watch brands. Sure, they’re still a luxury brand, but they’re not on the same level as brands like Rolex or Omega. And because of that, their resale value isn’t as high.
  • And finally, Breitling watches don’t hold their value well over time. Yes, they may appreciate slightly in value over the years, but not nearly as much as other luxury brands. 

So if you’re looking for an investment piece, Breitling probably isn’t the best option.

If you decide to buy a Breitling watch 

What we’ve discussed so far does not imply that all Breitling watches are bad investments. Instead, there are a few models worth investing in. Furthermore, many watch collectors seek some specific models of Breitling watches. And here are some of the best such models, so keep them in mind if you decide to purchase a Breitling watch:

  • The Breitling Chronomat: This watch is one of the most iconic Breitling models and is highly sought after by collectors. It was first introduced in 1984 and is still in production today.
  • The Breitling Navitimer: Another classic Breitling watch, the Navitimer, was first introduced in 1952. It is one of the most popular Breitling models and is highly collectible.
  • The Breitling Superocean: This watch was introduced in 1957 and was designed for deep sea diving. It is a highly collectible Breitling watch and is still in production today.
  • Other collectible Breitling models include the Cosmonaute, worn by astronaut Scott Carpenter on his 1962 space mission, and the Emergency, equipped with a built-in emergency transmitter.

Those models are frequently sought after by collectors; thus, investing in one provides you a higher possibility of profiting from your purchase.

Best Breitling alternatives to invest in 

Are Breitling Watches a Good Investment?

If you’re looking for a Breitling alternative to invest in, here are some of the best options out there:


One of Breitling’s main competitors, Omega, is another Swiss watchmaker that produces high-quality timepieces. Omega is perhaps best known for being the official timekeeper of the Olympic Games, which only adds to its prestige. Investing in an Omega watch is definitely a wise choice.


Like Breitling and Omega, Rolex is a Swiss watchmaker renowned for its luxury watches. Rolex is perhaps the most well-known watch brand in the world, which makes its watches an excellent investment. If you’re looking for a luxurious and prestigious watch, Rolex is definitely the way to go.

Patek Philippe

For a good reason, Patek Philippe is often considered the Rolls Royce of watch brands. Their watches are incredibly well-made and boast some of the most complicated movements in the industry. Patek Philippe watches can range from a few thousand dollars to over a million, making them an excellent option for investing in a luxury watch.

Final word

Are Breitling watches a good investment? That depends on your definition of “good.” If you’re looking for something that will hold its value over time, then Breitling isn’t a great option. 

However, if you’re simply looking for something that will look nice on your wrist and tell the time accurately, then Breitling may be the best choice.

Ultimately, it’s up to you to decide what kind of watch you want and what you’re willing to pay for it.

Sarah Salimah

Sarah has been interested in watches for as long as she can remember. She loves watches and writing about them and enjoys experiencing the feeling of high-end models. She was born in Ohio, went to school for art history, and has a genuine enthusiasm for reading literature, walking, and sometimes playing padel.

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